EstelleFeatures in detail
Everything built for valuations, not just "chat" — the six features on the homepage, explained properly, plus the parts that don't fit on a summary grid.
High-value valuation booking
When a homeowner says they're thinking of selling, Estelle pre-qualifies them on property type, area, and how soon they want to move before offering a valuation slot — so what lands with your team is a genuine opportunity, not just a name and a maybe.
Smart applicant screening
Every visitor is sorted into buyer, seller, tenant, landlord, or valuation before a human ever gets involved, then asked the specific follow-up questions that intent calls for — a buyer gets asked about budget and bedrooms, a landlord gets asked about the property they want to let. Rural and specialist agencies can also switch on auction and livestock enquiry flows.
Stays in your own patch
Covers the whole UK by default, or set your own coverage areas in Settings — describe the towns you cover, or set a centre point and radius for each of your branches. An enquiry from outside your patch is still captured — it's just clearly flagged on the lead, so you're not chasing the wrong ones. A confidently non-UK location can also be turned away outright, so you're not fielding overseas enquiries you can never act on.
Scores every lead instantly
The moment a conversation finishes, it's scored hot, medium, or cold from budget, timescale, and how the visitor answered — configurable per agency in Settings, so the thresholds match what "hot" actually means for your market.
Answers questions, not just forms
Opening hours, fees, or where to find something on your site — Estelle answers directly from information you've given her, rather than deflecting everything into a contact form, before guiding the visitor back into the right enquiry.
See exactly when leads come in
A live dashboard built for out-of-hours patterns — track conversions by day and time, spot your busiest hours at a glance, and see precisely where in the conversation visitors are dropping off.
Property matching (optional)
Switched on, Estelle can show up to three matching properties from your own site right in the chat once she knows roughly what a buyer or tenant is after — and if they pick one, your team sees exactly which property they're interested in. Off by default, free to turn on, and only works for listings you host yourself.
How lead scoring actually works
Every completed conversation is scored the moment it finishes — so the leads worth calling first stand out from the ones that can wait.
Ready now — tight timescale, budget confirmed, clear intent.
Interested, not urgent — a few months out, still deciding on area or budget.
Early-stage or browsing — worth keeping on file, not worth calling first.
Also built in
If a new lead's phone or email matches someone who's already enquired before, it's flagged as a repeat enquiry right on the lead — a heads-up that this isn't the first time, without ever merging or blocking anything.
If a lead email ever fails to send, it doesn't just vanish into a server log — it's flagged directly on the dashboard so you know to follow up another way.
Sensible limits on how many new conversations one visitor can start and how long a single conversation can run, so the widget can't be used to run up costs or flood your inbox.
Both your dashboard and the admin view can be installed straight to a phone or desktop home screen as a proper app icon — no App Store, no separate download, just faster access than going through a browser each time.
Your dashboard shows whether the widget is currently live and responding on your site, so a problem gets caught straight away rather than days later when leads have quietly stopped coming in.
Set your real opening hours once in Settings and they're used to shade your dashboard charts — so the out-of-hours pattern in your own data is obvious at a glance, not just implied.
Every widget links to a plain-English privacy notice covering how visitor data is handled, with your agency named as the data controller for your own enquiries.